The value of multiple entry points
Any universe simple enough to be understood is too simple to produce a mind able to understand it
John D Barrow, p. 56
The rewards of black and white
- Yosemite: one of the "565 world's 565 largest photographs", p. 63
- p.64, color was considered less real, truthful
The use of parallel narratives
- Glazer: I'm convinced the re's a link between all things... you could take two of the most random objects... a chair and a skyscraper... and you will discover an uncanny series of relationships between them. p.68
It's his creative methodology,free associating in order to uncover hidden interconnections.
-Crossing words out, erasing
The difference between What and How
- p.83 Designers have to think about What, not How.
- P.84. African creation myth in which God gives Man a choice between a happy life as a cattle rancher and "What" - but His refuses to define what illusive "What" is. It's up to man to figure it out. Those who choose to pursue this question must leave their ancestral Africa forever, the same way Adam and Eve had to leave the Garden of Eden.
- p.121 Eike Konig, Hort: Every job is a completely new situation and needs to be considered in a new way. The is no room for self-actualisation, or giving your personal design profile a boost. It's about performing the task, learning from it and enjoying yourself in the process.
- p. 127, Vince Frost: Get used to being invisible. Never treat projects as if they are 'bread and butter'.
Art direction goes digital, Khoi Vinh
Art direction has traditionally meant controlling the narrative.
Art director's talent is ... high level of control. Good at direction is good storytelling. P.163
- options transform an audience of consumers into a constituency of users. Users want to retain at least some level of control. p.165
- the need for an art-director is not lost,... it has been re-distributed across many different fronts.p.166
- it is now a form of conversation, many-to-many paradigm
- see Roland Barthes, 1967 essay The Death of the Author
- good narrative gives rise to great conversation, p.169
- great digital art direction lets users shape their own experiences. P.170
At directing myself, Ross MacDonald
- p. 173 personal work - code for "I don't get many paid jobs these days" . Wow! What about rather "I have found an opportunity to finally do something for myself?!"
- p. 178. It would make life a lot easier if I worked digitally, but what fun would that be? Oh, my!
- p.199. Any aspiring art director, no matter what you do or where you work, should read the book Allure by Diana Vreeland
- Movies on my list : Zelig, Shampoo, Sleepers, Day for Night, Andrei Rublev, My Favourite Year, Touch the Sound, Three Umbrellas of Cherbourg, Broadway Danny Rose, Once Upon a Time in the West, Death in Venice
- p.212, Annette Lens, Selina Konig.
I don't think that being creative should ever require me to 'direct' people and deprive them from certain inalienable rights.. Among them Life, Liberty and the Pursuit of Happiness
So i don't want to be called an art director. I would never want to work with people who would agree to follow my directions.
-p218- so that's how i meet David Bowie, genius music legend and world's worst at director. Having said that, i worked with several hundred horrible art directors, and not one of them can sign "rebel, rebel" worth a damn.
-p232- 'the possibility of future work' - If you'll let us take advantage of you now, you'll win a chance for us to take advantage of you in the future.
-p246- Milton Glaser likes to say his role is "to inform and delight" - an expression he borrowed from Horace